Our food vision

We do things differently

As a father and grandfather, Wim Beelen knows how much the setting in which children grow up matters. At Spelen bij Beelen we want to create a place where children can play freely, discover and be themselves. Honest food is part of that. What Wim considers important for his own children and grandchildren, he wants to make possible for every other child too.

Children are tempted with sweets, fizzy drinks and unhealthy snacks wherever they go these days. We deliberately take a different path. Not by banning everything, but by making the healthier choice the obvious one. That is why you will find fresh, honest products here, healthier versions of your favourites and plenty of room to enjoy. We do not believe in extremes, but in balance.

Fresh vegetables in Spelen bij Beelen cups
Our food approach

The same for every child

You may not bring your own food and drinks to Spelen bij Beelen.

We make that choice very deliberately, because we want every child to have the same experience and parents not to have to think about an expensive lunch or a bag full of food. That is why we keep our prices deliberately low and make healthy, honest products accessible to everyone.

No overflowing sweet shops or XXL portions, but healthier snacks, tasty rolls, fresh vegetables, juices and, of course, something to celebrate with now and then. That way you go home satisfied, without a child overstimulated by a mountain of sugar and without a bill that gives you a fright.

What we believe in

Honest, healthy and for everyone

01

A cup of your own for everyone

On arrival every visitor receives a reusable cup as a gift. You may keep it as a souvenir, but of course we hope you will bring it along on your next visit. Together we save thousands of disposable cups a year.

Water points are spread across the park where you can fill up with chilled water free of charge all day long. Prefer something else? We have developed our own drinks too, made with honest, natural ingredients.

02

Straight from our own farm

Many of our vegetables come from our own organic farm in Houten: Eten bij Beelen. Because we grow them ourselves and keep the chain as short as possible, we know exactly where our produce comes from. Fewer links means fresher products, less transport and fair prices.

That is how we make healthy food within reach for every family.

03

Together with the best makers

For the products we do not grow ourselves, we work with suppliers who share our vision.

We choose artisanal, high-quality and honest products from partners who, like us, believe that good food should be accessible to everyone.

Tomatoes and cucumbers from the farm
From our own farm

Eten bij Beelen in Houten

Much of what you eat here grows on our own organic farm, Eten bij Beelen in Houten.

Discover Eten bij Beelen
In the park

Menu

Take a look at the current Spelen bij Beelen menu before you come.

View the menu at full size
Spelen bij Beelen menu, August 2026